A common thing door-to-door sales reps struggle with is talking too much and not fully listening to their potential customers while marketing door to door. This post will give you some tips on how to avoid having dead ears and get better results selling door to door.
You have two ears and one mouth…use them accordingly while marketing door to door
One area sales reps often have a hard time with is they become a robot and they are so focused on what they are going to say next that they end up not paying any attention to their potential customer. This is a sure recipe for disaster.
The only person who is going to tell you why your potential customer will buy, is your potential customer. Letting them talk and hearing what they have to say is the only way for you to find out their problems, needs, and wants, which will be the exact reasons why they will buy from you.
Your potential customers might not directly tell you their problems, needs, and wants in a direct fashion, but if you aren’t paying attention you are bound to miss the subtle clues they may be saying that could lead you into a sale. The more you customize your initial approach, service explanation, value build, and sales pitch specifically for your potential customer, the better results you will get.
It’s hard to customize your conversation with a potential customer if you don’t listen to them at all.
With active listening you determine if a potential customer even qualifies for your time
Another common mistake door-to-door sales reps make is they end up spending way too much time with the wrong people. For example, trying to convince someone to buy from you who has no money. Not that they said they can’t afford it as a way to get rid of you, but that they really don’t have the money to buy.
The longer you spend with potential customers that aren’t interested or that won’t buy from you, the less time you will have to spend with potential customers that are ready and willing to buy from you. Qualifying your potential customer becomes increasingly important if you want to be a top door-to-door sales rep.
This is why fully listening to your potential customer is important as well. In many cases a potential customer’s subtle clues, could either qualify them for more time or disqualify them for your time.
Don’t talk yourself out of the sale
Sometimes you can even talk yourself out of a sale, or at the very least increase the time it takes to close the sale. You might have someone who was ready to buy long before your pitch was over, and you’ll end up wasting your time going through the entire canned sales pitch.
Close early and close often as they say. Attentive listening and your awareness of the situation can help you determine quickly if a potential customers body language or subtle comments indicate if they are ready to buy.
Avoid having dead ears while marketing door to door and it will help you get better results while talking to potential customers.
If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!
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