Unfortunately, the door-to-door sales industry has a bad reputation for being unethical. However, YOU DON’T NEED TO USE UNETHICAL SALES PRACTICES TO SUCCEED while selling door to door.

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Unethical sales strategies don’t pay off long term especially in door-to-door sales

It’s unfortunate that a few bad apples can ruin the whole bunch, and over the years there have been enough unethical sales reps and door-to-doors sales companies that the industry as a whole has been given a bad rap. There are several reason why using unethical sales strategies aren’t worth the few extra sales you might bring in.

First, there really isn’t any need to put unethical sales practices into your sales pitch. If you are following the proper system of sales you will make a lot of sales without having to resort to anything shady.

Solid sales come from building rapport with your prospect and then following that up with solving a need that your potential customer has with your product or service. When you follow this strategy, not only is it ethical, but you will truly help your customers with what you provide.

Unethical sales practices while selling door to door will lead to cancellations

When you are misleading, or practicing unethical sales strategies, you might make an extra sale here and there, but the likelihood of that customer continuing service or keeping the product is unlikely.

For example, if you are selling a pest control service and make a promise to your customer that they will never see a pest again, they will likely cancel at the site of one bug. By setting up an unrealistic expectation, you are putting unrealistic expectations on the company you represent. It’s unethical to tell people what they want to hear just to make a sale.

Unethical selling can also impact groups of your customers who live in the same area. If you sold several accounts in a neighborhood and falsify information, you can sabotage yourself if neighbors speak and catch you in lies or deceit.

In most situations, full disclosure how your products and services work, and what it takes to solve your potential customers issues will lead to a sale just as often as trying to bend the truth. In addition to that, you won’t have to worry about cancellations and charge backs from customers because of unethical sales practices. And most importantly, you can have a clear conscience knowing that you earned your sales and didn’t lie, cheat or steal to get them.

Avoid over promising and under delivering

Another area that can get you into trouble, and that should be avoided, is over promising and under delivering. Promising everything under the sun of your products and services doesn’t build trust with your potential customers.

A common mistake door-to-door sales reps make is becoming a “yes ma’am” “no ma’am” sales rep. This basically means that they only tell their potential customer what they want to hear, whether it’s true or not, in order to get the sale.

This could be overemphasizing the service guarantee, or warranty, or giving misleading information on the length of contract. This case of over promising and under delivering can again lead to angry customers and cancellations.

Be a sales rep (and person) with integrity. Don’t fear being open and honest about what your products and services can and cannot do. Let your customers know exactly how the service agreement and service guarantees work. One way to appropriately position a year long contract would be to say, “We want you to try our service for a year so we can prove to you that we are worthy of your business, but our long-term goal is to provide our services to you as long as you are in your home.”

Again, your goal is to position and demonstrate the value of your products and services and solve your potential customers problems. Your job isn’t to try and trick people into buying from you. This only leads to cancellations and builds distrust for you and the company you represent.

Stick to ethical and moral sales practices while you are selling door to door if you want to increase your sales without experiencing high cancellation rates and also maintaining your integrity.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!

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P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

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If you have been selling door to door for any length of time you probably have heard the “I can’t afford it” objection, but how can you eliminate this or prevent it to begin with?

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Does income level of your potential customer have anything to do with the “I can’t afford it” objection?

In most cases you might think the more money someone makes the less likely it would be that you would run into the “I can’t afford it” concern, but in reality it can happen in any market.

This is one concern that could actually be true, as a lot of people do tend to live outside of their means, but at the same time, a majority of the people who say this do so because they don’t see the value of your products or services.

A few things door-to-door sales reps do that actually causes the I can’t afford it objection

A common mistake that sales reps make is they aren’t talking to a decision maker when they go through their sales pitch. For example, you might talk to only one spouse and it’s the other spouse who makes the buying decisions.

If you are spending your time trying to convince someone who isn’t the decision maker you are just wasting your time. This is where setting follow-up appointments appropriately comes into play.

Unfortunately a lot of door-to-door sales reps set too many follow-up appointments with people who aren’t really interested. This can happen because you reveal the price too early, or to a non-decision maker.

One way to avoid this is to only reveal the price to the decision maker, or if you absolutely must reveal some sort of price to get a follow up appointment, try and give a price range, not a specific price. In most cases your company probably has different price levels depending on the package your customer goes with and that could range several hundred dollars between packages.

When you give a window like this it creates curiosity and can make it easier to set up an appointment with a decision maker so you can fully explain the value and what your customer would get with each package.

Leaving a potential customer to reveal the price to the decision maker can often lead to missed sales as the person sharing the information isn’t you and often they don’t supply any of the background value of the products. People buy because of the value they get from a product not on the price of the product.

If people bought on price alone everyone would have the cheapest car possible or cheapest version of everything. That clearly isn’t the case as we see all kinds of products from value based to luxury.

Watering down the price can help you avoid the “I can’t afford it” concern while selling door to door

In most cases people can afford your products or services, but they just don’t understand the value behind them. One way to improve how they see the value is by watering down the price.

Let’s say for example your service costs $200 a month. You might water it down by saying it’s only $50 a week or $7 a day. When you water down the price in monthly, weekly, or daily amounts it can make year and month long services seem much more reasonable.

In addition to watering down the price, you can position your services as time savings. An example of this could be if you marketed a lawn care service. Your service might cut and maintain lawns for $150 a month. For some, $150 a month might not seem reasonable and they might say they can’t afford it.

However, that same person might currently be spending their Saturdays each week on lawn care and maintenance. If you were to position your service with a combo of watering down and time saving it would provide, it can really improve the perceived value.

In this case you could say something along the lines of, “I can appreciate that $150 a month may seem like a lot, but that really breaks down to only about $38 a week to get your Saturdays back. Getting back your time to spend with your kids and family and friends, rather than spending all day working in your yard would be worth $38 to you wouldn’t it?”

Making sure you are talking to a decision maker while watering down the price and positioning your service as a time and hassle savings, is a great way to build value for your business and eliminate a lot of the “I can’t afford it” objections you might get while selling door to door.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!


Did This Blog Help You? If so, we would greatly appreciate if you could comment below and share on Facebook

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P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

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A major reason people don’t succeed in door-to-door sales is they aren’t committed to success.

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There’s a major difference between just wanting something and being committed to getting it

Ask yourself if you are willing to do what it takes to succeed in door-to-door sales, or if you are just going to go through the motions and hope it works out. A major reason sales reps fail while selling door-to-door is that they only dip their toes in the water instead of diving head first into it.

When you are halfhearted about your commitments it gives you plenty of opportunities to come up with excuses why you can’t succeed or why you don’t reach your goals.

Sales reps that don’t succeed often come up with excuses such as, “I’m not a sales person.” “The people in this territory don’t have money.” “People with these types of houses don’t buy our products.” “A first year sales rep could never sell that many accounts.”

When you only “want” something to happen rather than committing to making it happen, you’ll find reasons to justify your results if they aren’t where you want them to be. When you make a commitment to succeed in door-to-door sales, you will do what it takes to reach your goals.

What being committed to success while selling door to door really means

A lot of sales reps say they are hard workers, and talk a big game about being willing to do what it takes, but are you really willing to follow through on that? We recently had a new sales reps who was on track to be one of the top rookies in the company, but after one tough day of not making any sales he threw in the towel.

This is not the kind of attitude you want if you are going to be a successful sales rep in door-to-door sales. Tough days are inevitable, bad weather, rejection, a few negative prospects, a learning curve to get through, and more all add up to the certainty of tough days.

A major key to success in door-to-door sales is having a commitment to succeed. Top sales reps who sell door to door don’t always feel like getting up early and staying late, knocking on hundreds of doors each day, and bearing the elements, but they do it anyways because they are committed to succeeding at a high level.

Top sales reps understand it might be a short-term sacrifice of doing something they don’t necessarily enjoy all the time, but the freedom and monetary rewards that can be achieved outweigh the negatives. You’ll need thick skin and mental toughness, but if you can make it through the challenges associated with marketing door to door, it can definitely be worth it.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!


Did This Blog Help You? If so, we would greatly appreciate if you could comment below and share on Facebook

Facebook: www.facebook.com/d2dmillionaire/

P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

Did you enjoy this post on, You need commitment in order to succeed in door-to-door sales, please retweet and comment below.

 

     
  
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