It’s one thing to offer great products and services, but it’s a whole other level when you can create a desire in your potential customer to really want to buy what you are marketing door to door.
One effective way to create a desire to buy from you while marketing door to door is through name dropping
Most people seem to have a built-in tendency to want what they can’t have or want what someone else has. You want to tell new potential customers that their neighbors have bought from you and they got your offer at a special limited-time discounted rate, and if they would like, they can get that offer as well.
This name dropping technique can effectively create this feeling of missing out if they don’t take action with most potential customers that you talk to. When you do this it can help you establish credibility with your potential customers very quickly.
Having credibility with your potential customers is a major factor of whether they will buy from you or not. One of the best ways to get better results in door-to-door sales is going to be name dropping with every conversation you have with a new potential customer.
Develop this as a habit and it will serve you well throughout your door-to-door sales career.
3 simple ways to get names to name drop while you are selling door to door
There are 3 effective ways to get names on a regular basis to name drop while you are selling door to door.
- Using names of current customers
- Asking for names from people who reject your offer
- Using names from customers who have purchased from you
1. Using names of current customers
This strategy of name dropping is the easiest place to start when you are selling door to door. Marketing in an area where you already have an existing customer base gives you a valid reason for being in the neighborhood and can help you establish credibility quickly.
The great part of this strategy of name dropping is that all it takes is one active customer in an area to start to build from and expand into a new area.
2. Asking for names from people who reject your offer
The main thing to keep in mind with using this strategy to get names is to avoid being awkward with it as well as using it with integrity. It’s okay to say that you talked to a neighbor about your services to name drop, but it’s definitely not okay to say someone is a customer of yours when they actually aren’t.
You can be incredibly successful selling door to door without having to resort to any sort of unethical sales practices, and if you lie when you are name dropping it can ruin your reputation as well as your company’s.
Asking for a name in this situation can be normal if the potential customer you are talking to isn’t upset with you. For example, a small amount of the time when you a selling door to door, you may run into a rude person. This is not the person you want to try and get a name from and you should simply move on to someone else.
However, if someone is pleasant to deal with but they simply don’t buy or want to think about it or whatever excuse they have for not buying from you, this can be a good person to ask for a name. It could sound something like, “I understand that timing isn’t right for you so no worries, but I’m Jim, and here’s my card if things change for you, and what was your name?”
You want to be casual with asking for names, as well as offering your name first before you ask for theirs. Again not everyone will give you their name with this strategy, but a good majority of the people you talk to will.
3. Using names of customers who have purchased from you
This third strategy of using names of customers who have purchased from you is another great way to name drop and quickly build rapport and credibility while selling door to door. As you get more and more customers started in an area it creates more social proof for what you are offering.
People don’t want to miss out on what everyone else is doing, so name dropping people who are getting started as customers with you can be an effective way to name drop and bring up this buying factor.
Implement name dropping and using it with these 3 strategies and you will start to get much better results while you are selling door to door.
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