Getting a customer to switch over to your business is something a lot of door-to-door sales reps struggle with, but it doesn’t have to be that way. This post is about how to get more switch over customers for your business while you are selling door to door.

door to door sales, selling door to door, marketing door to door, door to door marketing, switch over, switch-over, switch over customers

Establish switch overs as something normal

One reason why people struggle with getting switch over customers is that in their mind and the customer’s mind it seems like a big deal. In reality people switch over from companies all the time.

For example, think of the last time you went to the gas station. You probably go to the same one most of the time, but how often do you go to a different one? Probably pretty frequently. It might be cheaper gas, better coffee, closer to your office, etc.

What about the brand of cereal you eat, milk you drink, etc.? With all of these things it’s likely you have a brand or company you usually use, but if you decided to try a different brand and switch over to a different company, you probably wouldn’t give it much thought.

This is how you should position your potential customers switching over to your business instead of going with your competition.

Learn your competition while you are selling door to door

Another aspect that can help you get more switch over customers is learning your competition. As you are selling door to door you are bound to run into prospects who already have a service similar to yours but through a different company.

Do you ever take the time to find out why they are with that company? When you find out why a potential customer went with another business it can give you valuable information as to why they would switch over to you.

Asking about the companies that potential customers are already using can lead to you learning strengths and weaknesses of your competition and why someone would be better off doing business with you instead.

What is your competitive advantage?

When you have determined what your competition’s strengths and weaknesses are, and why your customer went with a competitor, it can give you a great foundation to build on as to why they should go with you instead.

For example, if you know that a customer went with a competitor because of their price, and you know your prices are similar, you can then build from that similarity, but then expand how you excel in other areas that are a weakness of your competitor.

You SHOULD NOT, lie about, defame, or attack another company unfairly. Even if your company is superior in many ways, there is a right way and a wrong way to share that with your potential customer.

When you attack a company it can give the impression that your potential customer made a poor decision or that they have bad decision making skills.  The last thing you want to do is make your potential customer feel insulted.

Instead of attacking the competition, complement them on what they do well and share that you do that aspect as well, and then focus on what other factors your business has as strengths in addition to that.

Knowing what your company excels at can really help you stand out from your competition and should be emphasized when you are attempting to switch over potential customers. For example, does your company have the lowest price, best quality, best customer service, quick service, variety of treatment options, industry expertise, best long term satisfaction, etc.

When you know why your potential customer went with the competition and you can match that as well as excel in other areas that are beneficial to them and present your business in that manner, it can lead to a lot of switch over customers.

It’s also worth noting that most customers will be satisfied with their service and it’s best to move on quickly from these people. Other than gathering information about their current company, you should move quickly to the next switch over opportunity.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!

Did This Blog Help You? If so, we would greatly appreciate if you could comment below and share on Facebook

Facebook: www.facebook.com/d2dmillionaire/

P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

Did you enjoy this post on, What you need to do to get more switch over customers, please retweet and comment below.

It’s important to follow a similar overall structure of your sales process while selling door to door, but you don’t want to become a sales robot in the process.

sales robot, robot sales, sales tips, sales training, door to door sales, selling door to door, marketing door to door, door to door marketing

Initial greeting problems as a sales robot

We’ve addressed having an effective initial greeting and icebreaker while you are marketing door to door, but the key is to personalize it for each potential customer. The last thing people want to feel like is that you are just reading them a canned script as you are going through your sales pitch.

This can happen when you get stuck in a routine and become a sales robot as you are selling door to door. It’s important to follow a general outline in your sales process and go through the correct steps, but it ideally shouldn’t be 100% scripted.

As you are learning, it’s not a bad idea to have a few icebreakers you can choose from if you can’t think of anything else to say, but in most cases you should try and have something that is unique to each potential customer.

The more you can customize your initial greeting and icebreaker for each prospect, the more rapport it will build with them and the faster it will do it. People like doing business with people who make them feel special and unique and having a custom icebreaker and greeting can help you create that feeling.

If you are struggling with making sales, being a sales robot isn’t going to help

Humans are creatures of habit and this can unfortunately lower your results when your habits aren’t creating the desired outcome. As the old saying goes, the definition of insanity is doing the same thing over and over again and expecting different results.

This happens a lot with sales reps who aren’t making sales. It’s likely they have become a sales robot and are repeating the same phrases and language throughout their sales process, even if it’s things that aren’t working.

Reps will oftentimes play the blame game and say things like it’s the neighborhood that’s bad, or no one in this city seems to want to buy our products, and on and on. The reality is that these struggling sales reps are actually just falling into the sales robot trap and have made a habit of a poor sales pitch and value build.

How to fix your sales robot problem while selling door to door

One way to break this insanity pattern is to replay your last sales attempt between each door. As you walk to the next potential customer’s home, it is a good habit to get into of seeing what went well and what needed to be changed or improved.

You can get through your learning curve rather quick if you focus on improving and getting better with each potential customer contact. Unfortunately, a lot of sales reps don’t do this and continue making the same mistakes and use the same ineffective sales pitch over and over again.

When you focus on what went well and what needs to be improved, you can find out what works and what doesn’t rather quickly.

Another game you can play with yourself is to try and have a different initial greeting and icebreaker with every door. This can be difficult, but when you try and be different at each door you will start to improve on your conversation skills and it will help you come across as genuine and not a robot at each door.

The ultimate goal while selling door to door is to come off as a messenger of good news and not as a pushy sales person. Keeping your initial approaches fresh and unique will help position yourself that way.

Address a common concern to switch things up

Another effective way to keep your initial greetings new with each potential customer is to bring up a common concern in your greeting. No matter what you sell you will have a few common concerns that you will hear on a regular basis.

Not only will bringing one of these concerns up in your initial approach help you avoid getting that concern later in the sales process, it can also be an easy way to make your initial approach different with each potential customer.

For example if you market pest control, a few common concerns or objections could be things like, I do my own pest control, I’m not seeing pests, I don’t need pest control in the winter, I already have a pest control service, etc.

In this example you have at least four different options to choose from and interchange with each potential customer. Doing this can lead to unique conversations with each prospect and will avoid you getting in the habit of being a sales robot.

It might take a bit more effort on the front end to change your approach each time, but overall you will get much better results and make more sales if you aren’t a sales robot while you are selling door to door.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!

 


Did This Blog Help You? If so, we would greatly appreciate if you could comment below and share on Facebook

Facebook: www.facebook.com/d2dmillionaire/

P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

Did you enjoy this post on, Are you making the mistake of being a sales robot while you are selling door to door, please retweet and comment below.

You only have one chance at a first impression, and in door-to-door sales your sales pitch is just that…your first impression. If you don’t have an effective sales pitch you will miss out on a lot of sales. In today’s post, we reveal 5 secrets to the perfect sales pitch for selling door to door.

the perfect sales pitch, perfect sales pitch, door to door sales pitch, door to door sales, sales training, selling door to door, marketing door to door, door to door marketing, door-to-door sales pitch

Step 1 of the perfect sales pitch: Who are you?

Unfortunately, in most cases when you are selling door to door, your potential customers will have their guard up when you first approach them. It is essential at this point to create some way to lower that guard in order to effectively get to your sales pitch and generate new sales.

The first step to doing this is to lead with an effective icebreaker. (You can see a full post on icebreakers HERE.)

An effective icebreaker could be as simple as name dropping a current customer in the neighborhood, or having an icebreaker based on observations you’ve made before you approach the customer.

It could be something like noticing a soccer ball in the yard and asking if their kids play soccer. The main thing is to not sound scripted. You may start with one kind of icebreaker that you use most of the time, but the less scripted, and unique it is to each prospect, the better.

Then simply introduce yourself and your company that you work with. “Hi I’m Tim, with Fabulous Security Systems.”

Step 2: Why are you there?

One of the biggest reasons sales reps don’t make more sales is they come off as just someone trying to sell something and not as a messenger of good news. Having a good reason why you are there will help you transition into your sales pitch more naturally and will avoid your potential customer having their guard up.

A great way to position yourself as a messenger of good news is to simply state why you are there in a format of your name, the company you work for, name dropping, and then filling a spot in your technician’s route.

We mentioned name dropping earlier as part of an icebreaker, but if you didn’t use that in your icebreaker, it’s recommend using it as part of why you are there.

It might sound something like this, “Hey how’s it going? I’m Joe with Rove Pest Control, and I was just talking with the Smith’s down the street and the reason I’m here is we are starting a new route in your neighborhood this week and we are having some technicians come in to do some treatments. We have a few spots left open that are available for the next two families that want to take advantage of a large discount we are offering on our services to those that fill those spots…”

Step 3: What are you offering?

From the example above, you can see part of the what you are offering step. This is an important step as it will transition from your first two steps, into what you are offering and your sales pitch and value build seamlessly.

One of the most effective strategies as you have seen above is to offer some sort of discount or special offer to fill in spots on a route for your company. This does several things but primarily it gives you a natural reason to be there and will position yourself as a messenger of good news, rather than someone just trying to sell something.

This also creates a natural fear of loss or missing out with your potential customers because there are only so many spots you have open for that discount or special you are offering. Doing this will create a sense of urgency for your prospects to take action today, rather than waiting and missing out.

Step 4: Address a common concern or objection

In most cases you will usually have concerns that occur frequently with your potential customers. For example, if you market pest control it might be things like, I do my own pest control, I’m not seeing any pests, I already have a pest control service, etc.

One simple step you can add in to your door-to-door sales pitch is to address a common concern in advance before you get they are mentioned from your potential customer.

It might sound something like this, “I’m sure you aren’t seeing many pests right now in your home, and that’s exactly why I’m here. If you were seeing pests, you would have already called someone like us to get rid of them and you would unfortunately end up paying a lot more to remove them, rather than being proactive and avoiding having an issue in the first place.”

Doing this step can save you the headache of going through your entire sales pitch and then getting a common concern at the conclusion of your approach.

Step 5: End with a conversational close

All too often, door-to-door sales reps will use a yes/no question instead of asking an open ended question. This can lead to the end of your sales pitch immediately. Even if you think your question will get the response you are looking for, in most cases it won’t and you will end your chance of making a sales with that potential customer.

Using a conversational close will open the door to find out more information about your potential customer and will lead you into making a sale. A conversational close should be asked at the end of your initial greeting.

It could be something as simple as, “How long have you been in your home?” This can give you a good indication of how to move forward into your sales process. It isn’t a yes or no question that could kill your question right away, and it can give you more information to determine how your products and services might be a good fit for your potential customer.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!

Did This Blog Help You? If so, we would greatly appreciate if you could comment below and share on Facebook

Facebook: www.facebook.com/d2dmillionaire/

P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

Did you enjoy this post on, 5 Secrets To The Perfect Door-to-Door Sales Pitch, please retweet and comment below.

 

     
  
  •  
  • Follow by Email

    • Enter your email address to subscribe to this blog and receive notifications of new posts by email.
    • We respect your email privacy
    • This field is for validation purposes and should be left unchanged.