There are two major factors in door-to-door sales that will create Black Friday-like urgency with potential customers. These factors are exclusivity and having an expiration on your special offer.

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A big factor for your potential customer when you are in door-to-door sales is why should they buy from you

One goal to shoot for in door-to-door sales is to position yourself as a messenger of good news and not someone who is just there to sell something. An effective way to do that is through an exclusive offer.

When you do this it creates a reason for them to buy from you and not some other company, as well as creates urgency to buy now rather than waiting. The first step you want to take is to create an exclusivity for your product or service.

The company you represent is likely trying to fill open spots on existing routes through door-to-door sales. This actually creates a natural exclusivity for you, and can help create urgency for your potential customers as well, without you having to be pushy.

For example, if you have 5 open spots to fill it creates a natural limiter of how many people will actually be able to get that spot. You also want to include some kind of incentive to go along with filling that spot.

It could be a discount, an extra service or product, or whatever it is that makes sense for your business. This can really create that Black Friday feeling with your potential customers.

When there are limited amounts of openings and an unique offer attached with it, you unleash the full power of exclusivity while you are selling door-to-door.

Beyond exclusivity, having an expiration to your offer will further create a reason to buy now

Having a time limit or an expiration of your special offer will further create a sense of urgency with your potential customers, without being overly aggressive or pushy. This can also help people get off the fence and make a decision while you are selling door to door.

Setting an expiration on your offer will put the potential customers on your timeline, and not theirs. If your potential customer thinks they can buy your products or services at the price you offer whenever they want, they will rarely take action immediately.

It might seem counter intuitive, but as a sales rep you need to know when to walk away from the sale. All too often newer door-to-door sales reps think that if they are overly flexible, have a weak timeline, or no timeline with their potential customers, it will lead to increased sales. Unfortunately, more often than not it will have the opposite result.

You will make far more sales than you will miss out on when you have a firm and established timeline and expiration of your special offer. Most people want to make decisions on their time, however, when you give them a set timeline and expiration on your offer, they will get off the fence and make a decision one way or the other.

This allows you to spend more time with the right people, which tends to be another cause of low sales for door-to-door sales reps. When you implement exclusivity and an expiration on your special offer it can lead to increased sales while marketing door to door.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!


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A common mistake sales reps make while marketing door to door is they don’t have a great reason for being at a prospect’s home and instead of coming off as a messenger of good news they come of as just another person trying to sell them something.

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Keys to Name Dropping

One of the best ways to properly position yourself as to why you are at a potential customer’s home is to effectively use name dropping. The most effective form of this is to use existing customers that are in the neighborhood.

When you do this it can create a sense that you are a member of the community and it’s natural for you to be there. If you don’t have existing customers in the area there are still a few ways to start name dropping and create a similar result.

Ask for people’s names when you talk to them. Don’t make it awkward and be too aggressive about it but after doing your icebreaker it could be a time once their guard has dropped to ask for it. You could also ask for their name as you are wrapping up everything even if they didn’t buy from you.

Something to keep in mind is to never mislead someone by saying that people you have talked to in the neighborhood are customers when they are not, but mentioning that you talked to them is enough to get started.

Find out common issues neighbors are having in relation to your products or service while you are marketing door to door

In addition to finding out names of neighbors and using those names in future approaches, you want to find out what kind of problems are in the area and how your product or service can fix those problems.

For example, if you are selling pest control you’ll want to find out the types of pest issues people are commonly dealing with in the area. If you are marketing internet services, you could find out how people’s experience is going, such as if they are experiencing interruptions in service, lag time while playing online games, or slow buffering while watching Netflix.

The more information you can gather and find out about where you are marketing door to door and the common problems in the area the better. This can become a natural lead-in for why you are there and can help position yourself as a messenger of good news.

Part of your approach might sound something like this, “Hey I’m Jim with XYZ cable company and I was just talking to the Jim and Sue down the road and they have been experiencing some issues with their internet service’s speed and reliability, so I’m here because we are in the area filling up a few spots on our routes with our service and are offering a big discount for the people that fill those spots. One of the things our customer’s love is that they have experienced faster speeds and better service with us compared to their current service provider. In fact, who have you guys been using as your internet service provider?”

When you name drop and speak to common problems in the neighborhood it can go a long way for positioning yourself in the right manner. Not only will this make your sales pitches flow more naturally but it will increase sales as well.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!


Did This Blog Help You? If so, we would greatly appreciate if you could comment below and share on Facebook

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Email: robg@D2Dmillionaire.com

P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

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Some door-to-door sales reps think the highest producing sales reps just get lucky, instead of realizing it’s their attitude towards potential customers that helps them make more sales.

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Luck is a small factor for results, your mindset going into the sale plays a bigger role in success at selling door to door

One thing that really separates successful door-to-door sales reps from those that aren’t as successful is being able to assume the sale. Sure there are some factors that can play a role in making the sale such as the kind of neighborhood you are knocking in, income levels, time of day you are knocking etc., but these reasons factor much less into success than you might think.

Following proven sales techniques such as assuming the sale are much more likely to yield sales than luck. For example, all too often door-to-door sales reps get into a pre-judgement mode before they even speak to a potential customer, and they deem certain areas or types of people as non-buyers.

None of us are psychic and we won’t know if someone will or won’t buy until we talk to them. There isn’t a perfect model for what your customer will look like. In door-to-door sales there’s no such thing as a preferred age, race, income, type of home, or part of town that magically determines whether or not they will become a customer.

If you are prejudging you are simply looking for reasons to justify your lack of success, rather than taking personal responsibility and taking the actions necessary to succeed.  If there were some magic bullet and perfect customer that always bought, don’t you think the secret would be out by now?

The true secret is to assume the sale, have a good attitude about everyone, and just follow the proven steps for success in door-to-door sales, and the numbers will work themselves out.

Don’t pigeon-hole your territories if you want to be a top door-to-door sales rep

Another common mistake that goes along with prejudging potential customers is pigeon-holing a sales territory. This means that you are prejudging neighborhoods without even talking to the homeowners.

A common reason why sales reps aren’t realizing their full potential is that they aren’t even talking to everyone in their given territory. Sometimes we’ll hear of sales teams talking about saturating a market and that everyone has been talked to and there just aren’t any more sales possible.

Take a typical market of around a million people, and let’s say this would give you around half a million potential homes to reach out to. In reality, to knock on every single door in that market it would take a team of sales reps knocking roughly 100 doors a day for several months to reach each potential customer.

It just wouldn’t be possible with the right skill sets and attitude to knock on nearly 500,000 homes and not make sales. Sure you may have areas that slightly under perform, but at the same time you’ll have other parts of town that will over perform.

This is why it’s so important not to pigeon-hole and focus on talking to everyone with the right attitude and sales process. This is especially true when you are properly name dropping and focusing on targeting homes near existing customers your sales will increase.

The more customers you start to get near each other the likelihood of a sale increases even more, sometimes you can often circle back to people who said “no” initially once a few neighbors are on board and turn it into a yes.

Pigeon-holing will almost always nullify this bandwagon effect because you are picking and choosing who you think will buy, rather than just following the proven strategies for making sales door to door.

If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!

Did This Blog Help You? If so, we would greatly appreciate if you could comment below and share on Facebook

Facebook: www.facebook.com/d2dmillionaire/

Email: robg@D2Dmillionaire.com

P.S. If you haven’t done so yet, be sure to Download our Free Podcast on “How To Avoid The Top 5 Reasons Door-to-Door Sales Reps Fail” Click Here For Instant Access!

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