Do you struggle with your initial greeting in your door-to-door sales pitch?
The initial greeting can either make or break your door-to-door sales pitch
There is a proven 5-step system you can use in your door-to-door sales pitch that will get you great results. If you trust the system and follow this initial greeting you will increase your sales hands down. One of the main reasons reps struggle is they don’t have a system to follow when they are reaching out to prospects. If you or your sales team don’t have a proven sales pitch to follow it could be a key reason you or your business isn’t getting the results you are expecting.
Initial greeting for your door-to-door sales pitch: Part 1 – Who you are
This doesn’t have to take long but the first part of your initial greeting in your door-to-door sales pitch should be telling your prospect who you are. When you tell them who you are be could be something as simple as “Hi I’m Mike with Rove Pest Control“. In addition to telling your prospect who you are, you should use some kind of ice breaker so they feel more comfortable about who you are. When you use an ice breaker you come off more as a messenger of information and not as a salesperson trying to inconvenience the prospect and only “sell” them something. Learn more on how to do a proper ice breaker here.
Sales Pitch Part 2 – Why you are there
A great start to your sales pitch of why you are there should include name dropping. You could name drop a prospects home you just visited, a current customer, or the next door neighbor you talked to earlier. Learn more on how to properly name drop here. Discussing why you are there can also consist of something like you are starting a new route, you are filling in a new route, a few neighbors are already using the service, etc.
Sales Pitch Part 3 – What You Are Offering
What you are offering comes down to what kind of special you are offering for that day. Basically one of the most effective strategies you can use is to offer some type of discount or special on your products or services for a limited time. This could be an additional service or a price drop. Your discount doesn’t have to be huge, it just has to be something you are excited about.
Initial Greeting Part 4 – Address A Common Concern
Depending on what type of service your company markets there are going to be a couple common objections or concerns you will face with your prospects. For example if you are marketing pest control a couple of the most common things you will hear is either “we don’t have a pest problem/we aren’t seeing any pests in our home” or “I already have a pest service”. One way to deal with any common concern is to bring it up first. Mention something like, “I’m sure you aren’t seeing many pests in your home now if any, but that’s not why were are here. As the weather changes pests tend to move inside your home…” You or your sales team should simply insert whatever common concern is repeatedly heard and address it as part of your door-to-door sales pitch.
Door-to-door sales pitch Part 5 – Conversational Close
The last step in an effective initial greeting and your door-to-door sales pitch is to use a conversational close. This is basically asking a non-threatening question that can lead you towards making the sale. A great question you could ask at this point is “How long have you been in your home?” This will help you determine the posture you should have with your prospect. If they are new to the home you can be more of an authority to them and tell them how things work and what they will see around their home. If they have been in there home for a long time, make the assumption that they are an expert in their home and they are well aware of the things that go on. With your “expert” prospect you can just make statements like “I’m sure you’re aware as winter approaches xyz will happen which is why most people like you are pro-active and get set up with our service…” If you follow these 5 steps in your door-to-door sales pitch, you will make more sales and your team and business will get much better results.
If you happen to be considering a new door-to-door sales opportunity you will certainly get the best training available as a part of the D2D Millionaire Team. Learn more about becoming a part of our team here!
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