The KPI That Predicts More Sales
Sales reps love tracking numbers.
Doors knocked.
Sales made.
Revenue generated.
But if you could track only one KPI, it should be this:
Decision-makers contacted per hour.
Why?
Because nothing happens until you’re talking to someone who can actually make a buying decision.
You can’t qualify a prospect you never meet.
You can’t overcome objections from an empty house.
And you definitely can’t make a sale without a conversation.
For most home service industries, 7 decision-makers per hour is a solid benchmark, assuming you’re not spending time closing a deal.
If you’re in the field for five hours and don’t make a sale, you should contact around 35 decision-makers.
Once you consistently hit that number, everything else becomes easier to measure.
Your close rate.
Your qualifying percentage.
Your cancellation rate.
Those metrics all matter, but they’re built on one foundation:
Conversations.
The reps who consistently win aren’t always the most talented.
They’re the ones who consistently create more opportunities.
Track your decision-makers per hour this week.
You might be surprised how much it reveals about your results.
For more sales tips you can use immediately on the doors, follow Lenny on Instagram.
P.S.
Want to learn the secret to selling A LOT of D2D accounts?
Check out this free
Webinar.
BTW
If you’re serious about getting better, you should be using ASK LENNY – it’s like having The Door-to-Door Millionaire in your pocket while you’re knocking!
SPECIAL OFFER TO UNLOCK ALL CONTENT
Use code D2DLENNY for monthly discount
Use code D2DLENNY1 for annual discount
Download it now and start closing more deals!
App Store |
Play Store